Our Marketing Teams believe in Omni Channel Approach
Putting yourself in the customer’s shoes is not a new philosophy – and it’s the main reason why Omni-channel marketing is gaining momentum. The greatest appeal of Omni-channel marketing is that it gives customers the feeling of personalized service. If the system is geared to look at the process from their point of view, the process will be able to fulfill their needs much faster.
The great thing about this business is that everything is measurable. We can monitor a website and see which pages get the most attention, how long people stay there, how often they complete a transaction, so on and so forth. We have the ability (and expertise) to determine the status of a website, as well as the reason for how it got there. The next element is deciding how to further improve a site, or address its existing issues. This includes identifying transaction barriers and removing them for each platform.
We can now measure success in terms of the response of real people over time, in addition to measuring individual campaigns. We have enough data at the customer level to see how she interacts both online and in the store, so we can tailor messaging and offers to her appropriately by channel. We strive to balance the use of customer data to inform content relevancy with the use of consumer insights to ensure that the relevancy is coupled with a sense of discovery and inspiration.